Spanx Bra-llelujah!
As the story goes, Sarah Blakely was tired of VPL (visible panty lines), muffin tops (the bulge over a pair of jeans) and any other unsightly lump or bump. And then it came to her . . . design undergarment products that fit, form and disappear under your clothes. Fast forward a few years later and Spanx is THE name in body-enhancing wear! Women covet Spanx body-shapers and hoisery. Starting January 21st Spanx will add another hit to its collection, a fabulous full coverage front closure bra . . . the Bra-llelujah! This bra has naturally adjusting straps, made from a one of-a-kind hosiery fabric that conforms to your body, eliminating VBL (visible bra lines) and diminishing back fat. The front closure design solves the problem of uncomfortable metal hooks and clasps in back, while soft molded cups offer uplifting support and full coverage. Spanx also guarantees that under wires will never pop through. So, say good-bye to bras as you knew them and hello to the bra of the future, Bra-llelujah! Hurry, pre-order your Bra-llelujah today!
Want to hear more about Sarah Blakely’s sucess story and awesome products. . . check out 20/20’s feature on entrepreneurs!